You are genetically programmed to sacrifice self, for the sake of group. Darwin said, “A tribe including many members who, from possessing in a high degree the spirit of patriotism, fidelity, obedience, courage, and sympathy, were always ready to aid one another, and to sacrifice themselves for the common good would be victorious over most other tribes; and this would be natural selection”.

Whether we consciously understand this or not, this is what we need to succeed. This is what we crave and that is why this opiate is so addictive.